Retailers Cut down the Cost of Traditional Toys: Considered to be Christmas Bestseller

Retailers Cut down the Cost of Traditional Toys: Considered to be Christmas Best

The prophecy made by the retailers yesterday specifies the knock down of hi-tech toys like a digital camera, doll’s palace etc., this Christmas. Comforting the customers, the typical price of the best selling toys has almost halved, and none of the 12 top picks costs more than £50.

"Consumers will continue to spend money on toys this Christmas, but they want value. There are still elaborate, hi-tech toys for those that can afford them, but the public has gone back to tried and tested brands that they know kids will like and abandon by the end of Boxing Day", said Nick Austin, the president of Toy and Hobby Association.

With the most common game Monopoly Marco updated with the sky scrapers, property auctions and planning permission into its Monopoly City version or Lego moved into board games, allowing children to construct their own three-dimensional boards, character and even dice,  would almost delete the battery-operated gizmos and in have come classic toys that have entertained children for generations.

"The majority of toys that have been chosen this year don't involve technology. They are simpler, more traditional toys and that has brought down the price", said Marco Ilincic, the head of Lego in the UK.

Considering the recession-hit families, the parents are looking for cheaper gifts, therefore, old fashioned brands were doing exceptionally well, with Lego's sales up 27 per cent this year and the company is on track to sell more than £100 million-worth of bricks in Britain for the first time this year.

With the declining popularity of Barbie the sale of toys targeted at girls are plummeting at around 22 per cent this year, compared with 10 per cent for the market as a whole, whereas, booming the toys for boys. As stated, “Barbie sales are down. There isn’t the same brand rivalry between Bratz and Barbie. Girls are being bought different things. The craft market is flat, so it looks like they are being encouraged to make their own things”, said Gary Grant, chairman of the Toy Retailers' Association.

Since the collapse of Woolworths in December last year had a huge impact on sales, number of companies are cutting toy prices in half for weeks in an effort to start the pre-Christmas rush, which would be up by 11 per cent if Woolworths sales were excluded from last year’s total.