Asda has reclaimed its crown as the cheapest place to buy your trolley of festive goods this year. The UK’s second biggest store chain beat off opposition from Tesco and last year's winner Morrisons to take the title of the best Christmas deal for cash-strapped shoppers.
Trade magazine the Grocer, which carried out the Christmas price survey, reported that Asda's trolley of 33 items, which included turkey, Christmas pudding, Champagne, batteries, crackers and cards, undercut the big five's average price by £10.29. Asda offered twenty six of the cheapest or joint cheapest products on the list, including a number of chocolate and festive food products such as Ferrero Rocher, After Eight mints, Christmas pudding, Mr Kipling mince pies and a box of crackers.
Asda’s basket came in at £102.08, compared to £105.30 at Tesco, £107.51 at Morrisons, £114.57 at Sainsbury’s and £132.39 at Waitrose.
Darren Blackhurst, Asda’s Chief Merchandising Officer celebrated the win, saying, “We’re pleased The Grocer’s confirmed what our customers already know – their big Christmas shop will cost less at Asda.”
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