Christmas savings for Co-op and Somerfield customers

The Co-operative and Somerfield have today (30 November) unveiled Christmas price cuts and a promotional package which they claim is worth over £200m in savings to their customers.

The offers, including a triple dividend, are available at around 3,000 Co-operative and Somerfield food stores across the UK, with the Co-op Divi available to Somerfield customers for the first time.

The triple Divi offer, which is available on key lines, is equivalent to a 6p in £1 saving for shoppers - at least three times more valuable than other food retailers' reward schemes, the Co-op claimed.

It added that the Divi was still the only scheme that allowed customers to take the saving in cash.

The Co-op said the £200m offer was its biggest ever Christmas package and had been made possible by the group's acquisition of the Somerfield supermarket chain this year.

Peter Marks, group chief executive, The Co-operative Group said: "With rising fuel prices and financial pressures hitting household budgets this Christmas, customers are looking for a great deal locally.

"The acquisition of Somerfield has enabled us to offer them our best value deals ever across thousands of products, and, for the first time, Somerfield customers will be able to benefit from the famous Divi, too."

Christmas offers available at both The Co-operative and Somerfield stores include half-price roasting joints (beef, pork and lamb), half-price smoked salmon and king prawns, half-price Champagne and wine, and half-price premium Christmas puddings.

Customers can also take advantage of a range of coupons, worth a total of £60 million, offering discounts on their shopping bill next time around.